ADITI ROY CHOUDHURY

ALL CASE STUDIES

The Work.

2021-2026

001

HEALTHCARE

AGENTIC AI

End-to-end research and design for Cigna's AI-powered QA testing automation — uncovering when users lose trust, and how to rebuild it.

UX RESEARCHER & DESIGNER

BRILLIO

002

TELECOM

USABILITY

Five databases. Zero clarity. We designed a unified project management platform that gave one of the biggest telco client's technical delivery managers a single, effortless view of everything.

UX RESEARCHER & DESIGNER

BRILLIO

003

AI POWERED TOOL

PRIMARY UX RESEARCH

Literature review shouldn't feel like a labyrinth. We went back to basics — talking to academic researchers to map their process and define the real scope of a solution.

UX RESEARCHER

CRIMSON AI

004

UX AUDIT

HEURISTICS

Four research methods. One clear diagnosis. We audited Wormont's website to find the hidden friction points driving users away before they could convert.

UX RESEARCHER

BRILLIO

005

FIELD STUDY

USER INTERVIEWS

ATMs are designed for security, not people. I visited 12 ATMs, tested with real users, and redesigned the experience to be safer, clearer, and less cognitively overwhelming.

INDEPENDENT CASE STUDY

006

USABILITY

USER INTERVIEWS

Users were drowning in information while booking buses. Two rounds of usability testing and iterative design later — I curated an experience that gets out of their way.

INDEPENDENT CASE STUDY

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