ADITI ROY CHOUDHURY

ADITI ROY CHOUDHURY

PAPERFOLIO - UX RESEARCH AND DESIGN

OPEN TO OPPORTUNITIES

I study why people click,
hestitate, and trust.

I study why people click,
hestitate, and trust.

Psychologist by training, UX researcher and designer by choice. I help product teams make decisions grounded in real human behaviour. 4+ years across healthcare, real estate, telecom, mental health and AI. Currently at Brillio, leading UX research and design for an Agentic AI QA Automation tool for Cigna.

4+

YEARS IN UX

10+

DOMAINS WORKED WITH

3

ENTERPRISE CLIENTS

Psychology

Psychology

GRADUATE AND POST GRADUATE

01 ——— SELECTED CASE STUDIES

The Work.

2021-2026

2021-2026

001

HEALTHCARE

AGENTIC AI

End-to-end research and design for Cigna's AI-powered QA testing automation — uncovering when users lose trust, and how to rebuild it.

UX RESEARCHER & DESIGNER

BRILLIO

002

TELECOM

USABILITY

Five databases. Zero clarity. We designed a unified project management platform that gave one of the biggest telco client's technical delivery managers a single, effortless view of everything.

UX RESEARCHER & DESIGNER

BRILLIO

003

AI POWERED TOOL

PRIMARY UX RESEARCH

Literature review shouldn't feel like a labyrinth. We went back to basics — talking to academic researchers to map their process and define the real scope of a solution.

UX RESEARCHER

CRIMSON AI

02 ——— THE ORIGIN STORY

A therapist's notebook walks into a sprint planning.

After years of studying human behaviour — in textbooks and on the field — I realised human conditions are best served on a platter of a beautifully designed app. Four years ago I plunged into UX, and everything clicked.

Today I bring the same rigour I used in therapy rooms to product research, helping teams build things people actually want.

After all, why shall Freud by only confined to Psychology books?!

Empathy is the most underrated research tool there is.

My Full Story

03 ——— SKILLS & TOOLKIT

A psychologist's toolkit, applied to product.

Research & Insight

Interviewing

Primary Research

Secondary Research

Focus Group Discussions

Focus Group Discussions

Contextual Inquiry

Stakeholder Workshops

Usability Testing

Survey Design

Data Analytics

Contextual Inquiry

Stakeholder Workshops

Behavioural Analysis and Benchmarking

Qualitative Research Analysis

Quantitative Research Analysis

Behavioural Analysis and Benchmarking

Research & Insight

Interviewing

Primary Research

Secondary Research

Focus Group Discussions

Usability Testing

Survey Design

Data Analytics

Contextual Inquiry

Stakeholder Workshops

Behavioural Analysis and Benchmarking

Qualitative Research Analysis

Quantitative Research Analysis

Design & Craft

Wireframing

Prototyping

Design Systems

Interaction Design

Accessible Design

Strategy & People

Stakeholder Management

Presentation

Storytelling

Workshop Facilitation

Tools

Figma

Amplitude

Mixpanel

Dovetail

Crazyegg

Hotjar

Framer

SQL

Miro

Maze

Optimal Workshop

Notion

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